About Sharon Lyon

Seasoned Business Development, Sales, and Operations Executive

with over 14 years of experience leading strategic initiatives for digital startups and a proven track record of generating new business, driving revenue growth, and streamlining operational efficiencies. Passionate about cultivating strong client relationships and leading high-performing teams to consistently exceed targets, I am proficient in building G2M strategies, process automation, team development, optimizing cross-functional business processes, and implementing data-driven strategies to achieve business goals.

Areas of Expertise

Digital Start-Ups
Business Development
Operations
Strategic Planning
Process Automation
Data Analysis and Visualization
CRM and Pipeline Development

Explore my Portfolio

See detailed examples of my work and professional success stories.

Portfolio

Industry Expert

Digital Advertising and Marketing
AdTech / Advertising Technology
E-Commerce
Digital Media
Content Recommendation
Affiliate Marketing
Native Advertising

Technical Proficiencies

CRM and Sales Pipeline Management
- Salesforce, HubSpot
Data Analysis and Visualization
- Excel, SQL, Tableau, Looker
Project Management
- Asana, Trello, Monday, Notion
Development and Design
- HTML, CSS, WordPress, Canva, Photoshop, Miro, Lucid
Additional Tools
- Microsoft Office, Google Suite, SimilarWeb, Adbeat, DocuSign, ChatGPT

Professional Timeline

Joined the Executive team at GiddyUp as VP of Sales and Operations, oversaw the global business teams that support advertising and business development initiatives.

Promoted to Executive VP of Operations at RevContent.

RevContent acquired by Star Mountain Capital and Capital Dynamics.

Promoted to VP of Sales and Operations at RevContent directly overseeing Sales, Client Services, Policy, Data Analytics, and Operations.

Promoted to Director of Operations at RevContent and started managing a team for the first time.

Hired by Clickbooth (our subdivision became RevContent) as Campaign Optimization Specialist.

Graduated Cum Laude from the University of Central Florida and started my professional career as Internet Marketing Specialist at Strictly Health.

Experience

View full resume.

VICE PRESIDENT OF SALES AND OPERATIONS
- GiddyUp | March 2023 – April 2024
EXECUTIVE VICE PRESIDENT / VICE PRESIDENT OF SALES AND OPERATIONS
- RevContent | December 2018 – June 2022
DIRECTOR OF OPERATIONS
- RevContent | June 2015 – December 2018
SENIOR OPERATIONS SPECIALIST
- RevContent | March 2014 – June 2015
CAMPAIGN OPTIMIZATION SPECIALIST
- RevContent | September 2012 – March 2014
INTERNET MARKETING SPECIALIST
- Strictly Health Corp. | May 2010 – September 2012

Education

Bachelor of Science in Marketing

University of Central Florida, Cum Laude

Interests and Passions

Travel
Delicious Food and Flavor Combinations
Being Outdoors
Staying Educated
Reading, Industry Podcasts, YouTube
Being a Great Role Model, Mother, Wife, Daughter, and Friend
Learning New Things (Theories, Technology, etc.)
Organization